As part of a four-month project, I worked within a team of four Creative Industries students to research, develop and pitch an innovative solution to a real management issue from a prominent arts organization. Brigitte Carbonneau, the Senior Director of Business Strategy at Cirque du Soleil, presented our team with the question:
How can Cirque du Soleil better attract and retain its talent?
Our solution was Momentum, a Cirque du Soleil incubator that facilitates the collaboration of the theatrical performance and circus arts with technology to drive innovation in the live entertainment industry.
The initiative invites external start-up organizations in intersecting fields of technology, engineering, art and design to collaborate with internal Cirque du Soleil talent to work on team-based projects. These applications will be open year-round, and teams are able to work in Momentum on a contract with the opportunity for extension and additional funding. In exchange for the contribution of resources, Momentum operates on a traditional incubator model by collecting a percentage of company’s equity and future profits.