The Ryerson Entertainment Conference is a Toronto-based student organization that holds an annual conference, focusing on major industries such as Film and Television, Music and Live Entertainment, Gaming and Digital Media. 

As the Creative Director, I led the visual rebrand of REC with a team of graphic designers, artists, photographers, and videographers, and the guidance of the other team executives. Together, we redesigned the logo, refreshed the colour palette, and chose a new series of typefaces to better align the look of the organization with its values as a vibrant and unique conference.  
Old Brand, 2015-2016
rebrand, 2016-2017
#REC17 Launch Event signage and graphic design by Vivian To
Business cards designed by Jessica Song

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